The following links are to screenshots of Google Analytics reports comparing all askalibrarian.org goal conversions vs. 404 page conversions, demonstrating the effectiveness of user-friendly 404 pages and showing an upward trend in 404 goal conversions. Chat and email login forms are goals.

404 Conversion Weekly January 1 – June 7 2010
404 Conversion Monthly January 1 – June 7 2010

View 404 page